“Adults enjoy Mario too. It is a trigger to again become primitive, primal, as a way of thinking and remembering. An adult is a child who has more ethics and morals. That's all. When I am a child, creating, I am not creating a game. I am in the game. The game is not for children, it is for me. It is for the adult that still has a character of a child.”- Shigeru Miyamoto