by Jamie Love - 11.25.09

If there were even the slightest bit of new buzz or media for Sin & Punishment 2 today, I would have it posted faster than you can blink. There’s not by the way, but I’m going to write a bit more just for the hell of it.
Maybe because of my excitement for the title, I have a hard time understanding why so many people still don’t know what the hell I’m talking about when I mention it. I’ve had a game reviewer ask me if I meant “Crime and Punishment.”
I found that rather curious, given that I’m telling you that we need this game to slap us upside the head and remind us what playing a videogame is all about at a deeper level, giving us some slight pause from titles that have become experiences we curl up on the couch with like a novel. Not that there’s anything wrong with that approach, I just have twitchy needs that only a studio like Treasure can satisfy.

So here we are, and I’m mentioning Sin & Punishment 2 for the sake of mentioning it some more. We’re still waiting for the North American release that we hope sticks to early January, while we lament the lackluster sales the game has experienced so far in Japan.
If the game succeeds here, it will owe a lot to people that hit you over the head until you play it. To that end, if enough of you decide that I’m lying and it’s not one of the most important game releases of late, I’ll stop writing here altogether and make room for posts about gaming themed pastries or some such nonsense as penance for leading you astray .
Ideally, I hope that the game does well here because it is in fact, a damn good game. One that isn’t just a flag for veteran gamers that mourn the fundamentals, but because this Wii release makes a Treasure game more accessible via controls that don’t sacrifice the essence of what makes it important to those flag waving gamers - which I always thought was the point of the Wii before everything got confusing and murky.
At this point I’m willing to also say that if it succeeds, which is a long shot, it won’t owe anything to Nintendo, who has the curious position of being the publisher for the title without entirely knowing it. Of course they do know the game exists, it’s just a matter of whether they are going to share that knowledge with the rest of the world.
I was so delighted to see the game on the floor of E3, that I largely ignored the fact that it was at the back corner of Nintendo’s booth, as if purposefully facing the perceived weirdness of Atlus across from it. At a post-E3 Nintendo event later during the summer, I found it harder to ignore the fact that the game was entirely absent while the rest of the E3 lineup was on display.
But when external PR sources that handle all of Nintendo’s titles tell you they aren’t handling that one, and moreover there are a few that don’t even seem familiar with the name, that puts a heavy strain on my bleeding gamer heart. And then when one can’t even find a listing for the title via Nintendo’s press site, well that just has to be the last straw.
Don’t get me wrong, you can check out this morsel of information at Nintendo.com, but you’d be hard-pressed to find anything more substantial - any images or videos we’ve posted since E3 have piggybacked off of Japanese or European outlets. Japan even got those nifty Iwata asks segments.
The cynical part of me almost thinks Nintendo wants it to fail in North America, so they can claim they tried to give us what we wanted only to have us ignore it. That would help settle the hardcore on Wii debate with some more faulty reasoning that again fails to factor in marketing.
Though I am partly willing to believe that they don’t know how to handle the title as well, so they just aren’t going to handle it all. I can’t reconcile the logic in making this game more accessible via the controls, achieving a brilliant merger of classic game design with new technology, and yet still acting as if only the most hardcore among us need apply. Perhaps this is why I’m not in marketing.
But every fiber of me believes this is a vitally important release for the Wii, and you’re being done a disservice by not hearing about it more. So I guess we’ll just have to keep finding ways to talk about it, because the greatest sin in this case would be one of ignorance.











Perhaps the same can be said for all Treasure titles?
Bob - 11.25.09 9:27 pm
It bombed because the original bombed. Seriously. That game flopped. Hard. It wasn’t even released outside Japan. Just be happy Nintendo revived the franchise at all than second guess why it’s not succesful. We get a great game all thanks to Treasure, Nintendo, and the fact the prequel got half-decent sales in the USA, which sparked this sequel’s development. Be happy. Not sad. It wouldn’t sell good anywhere and it’s a miracle it got developed at all. Enjoy.
Al3xand3r - 11.26.09 12:42 am
I meant in the USA virtual console which is the only way we got the original N64 game outside Japan.
Al3xand3r - 11.26.09 12:44 am
Oh and almost all Iwata Asks are translated at some point. I’m sure you’ll see the S&P one arrive also, just closer to the game’s release. In short, don’t fret, just enjoy the damn game. I mean, seriously, if it succeeds it doesn’t owe it to Nintendo? What? It wouldn’t have been made AT ALL without Nintendo, dood!
Al3xand3r - 11.26.09 12:48 am
Mmmm…I know this game is a day one purchase for me. I LOVE and I mean LOVE Sin and Punishment. I was so happy that they released it onto the Virtual Console.
9th Sage - 11.26.09 1:30 am
So…When exactly is S&P2 coming out in the US and EU?
IronROB - 11.26.09 1:40 am
Al3xand3r - Dood, I’m not trying to take away from Nintendo’s role in making it happen. I’m just on my hands and knees begging the Big N to not birth a child and then leave it in the cold winter streets. Do I expect a huge television campaign? No, I’m not completely insane yet. But for the love of God see something through to the end here.
With the lengths they’ll go to in advertising titles that already have huge brand awareness, at least set up some kiosks someplace to let people feel this one out, so that I don’t have people that write about games acting as if I’ve made this title up.
@IronROB - A mystical time known as Q1 2010 for both regions.
Jamie Love - 11.26.09 10:30 am
Welcome to Nintendo’s new strategy.
Nintendo suit guy: “This is a niche game, we shouldn’t support it too heavily cause there’s not a big market for it.”
- Game is released to lackluster sales -
Nintendo suit guy: “See, it didn’t sell well. Good thing we didn’t bother to back it up. Pump everything we have into that vitality sensor game, it’s marketed to people with a pulse, and we know pretty much everyone has one of those.”
Steven - 11.26.09 11:27 am
I played Sin and Punishment recently (via a friend) and I thought that the game mechanic was pretty smooth overall. I was hooked into the game after a couple of minutes.
I think that big-budget titles will have their huge marketing while gems like these games will have very little to no marketing.
Mark my words.
Eddard Stark - 11.26.09 12:08 pm
Sure, there is not much promotion for the game, but it can pick up closer to release. If not, well, Nintendo’s got the money of those of us here at 4cr…
EdEN - 11.26.09 1:48 pm
I think this title has a better chance of succeeding in North America. The fact that it has sold well on the VC without advertising or anything is impressive.
On a side note though perhaps fans should start their own viral marketing scheme. Like it’s been mentioned here we just need to spread the word on Sin & Punishment, post video’s all over the place, drum up a buzz. Get people talking you know.
Sometimes the best way to get people to pay attention is to do it yourself then rely on a company to do so.
the.maverickk - 11.26.09 4:51 pm
The game wouldn’t sell more with more advertising. Nintendo was fully aware it wouldn’t sell, yet still funded it because they thought it would sell enough to justify the cost. Come US release, I’m sure they’ll be proven right as the game’s budget likely reflected its potential for success. I fail to see what they’re doing wrong in your eyes. You want a full ad campaign for it that will result in maybe 10k more sales? Hardly justifiable. Hell, today’s “hardcore gamers” don’t consider this hardcore at all and expect it to be sold as download-only for 10 bucks, like that wouldn’t require 5 times the sales to achieve the same profit margin. In spite of that we get an awesome full on retail title and you still complain? Give us a break with the drama. Most people don’t care about this game, advertising or not, and those who care will buy it and enjoy it because it’s a godsent against ALL odds. Be one of them and be happy. It’s simple and there’s nothing more Nintendo can do because people just don’t care about such games anymore. Look at SEGA’s own games. Afterburner Climax is set for a download-only release. If it wasn’t an arcade game before that (and since 2006), it wouldn’t have justified its cost and wouldn’t exist. Nobody makes games like these anymore, they just don’t sell. Advertising isn’t magic to create interest for things people don’t care about.
Al3xand3r - 11.26.09 8:10 pm
Anyway, side-stepping the part where I asked for a large advertising campaign and bags of cash, and not something so simple as a title entry and some media within the Big N’s press site…
@the.maverickk yes I agree with you completely.
Jamie Love - 11.26.09 9:50 pm
It’s depressing to think about but I have to agree with Al3xand3r on a certain point and that is this;
“Hell, today’s “hardcore gamers” don’t consider this hardcore at all and expect it to be sold as download-only for 10 bucks”
As much as I wish advertising made a difference but it doesn’t. I find it even funnier how certain games get funding for ads… I mean… seriously did Halo 3 need any ads to sell the way it did? Does a Zelda or Mario game really need an ad in order for people to know about it or convince them to buy it? Does a GTA game need advertising?
Developers advertise games they know will sell, mainly just to remind people that it’s coming out. Mind you on he topic of digital download… the sad thing is that people don’t expect to pay much for entertainment services anymore. They feel that paying more then $15 dollars for a game is just right intolerable in some cases. It’s sad because it’s even worse for retro games… people feel old games aren’t worth the same in value as new games. Whether or not the old games are amazing or not. I mean one of the guys on Invisible Walls was claiming that $40 for Muramasa was too much, because it’s not even as great as a game like Super Metroid which he wouldn’t pay more then $10 for cause it is so old.
We live in a day and age where we probably get paid more then people 20 years ago (Canada alone has had a minimum wage increase of 4 dollars since the early 2000’s) yet people are to cheap to pay 40-50 dollars for a good game.
the.maverickk - 11.26.09 9:57 pm
What I find interesting about advertising on big titles that we know will sell is that it represents a second layer of sales, where Halo 3 needs to advertise because it has to try to outsell Modern Warfare or GTA or whatever.
Writing really isn’t that different in a way. Studios want you to talk about titles that really don’t need any additional words thrown at them. They’ll take 5 incoherent paragraphs as long as it’s got a big game title at the top of the page - who the hell is going to read it anyway right? It’s just perception at that stage.
And on that note, yes I get where Al3xand3r is coming from and what he is saying. Let me try this again, because I’m not braindead, just dead tired of fighting for resources and assets to create more video and words for titles that are important to us - which costs nobody any money except us.
That’s my point Al3xand3r, I’m just a dood who wants to keep talking about sin and punishment 2 among other things, and has to make up talking points because there’s zero interest in providing even the slimmest means of making that easier, because they’d much rather us talk about something else.
Jamie Love - 11.26.09 10:31 pm
I know I’ll buy it. Heck, I bought the Japanese version.
It rocks. My only complaint is that it is a Wii title… which is also a Pro… wait let me explain. I’m glad it is a Wii title because of the controls make it much better then the first S&P however the blurriness of the Wii’s non-HD graphics keep me thinking I need glasses… wait… I already wear glasses…
Ujn Hunter - 11.30.09 3:42 pm
:) Reggie Fils-Aime actually said he would push this game commercially. I don’t know if he will come through on his promise, but I bet if interviewers and gamers kept asking him, he would do it.
Here’s the link: http://www.vgchartz.com/forum/thread.php?id=92687
And his exact words: “I’m not satisfied with the volumes that we do on a Fire Emblem, for example, or a Battalion Wars. These are high-quality games that I have challenged the team to think about: How do we up our marketing on these types of titles to do a more effective job? And I think you are going to see that more with a title like [2010 Wii shooter] Sin & Punishment 2, where it is much more targeted to the active gamer. It is a title that I believe we need to do a better job getting out in front of.” - Reggie Fils-Aime
SaviorX - 12.12.09 7:32 pm