by Gregory Gay - 08.08.09

I’m a little late to the Where The Wild Things Are hype train. I remember reading the book at some point as a young ‘un, and I remember liking the art. I couldn’t tell you much else about it. I was vaguely aware that a movie was coming out, but I didn’t really care. I even remember both of our Nicks raving about the trailer, but I didn’t bother to give it a watch. I sort of dismissed the entire affair as the latest piece of obscure pop culture adopted as a cause by goths and hipsters. That finally changed when I went to Harry Potter and the Half-Blood Prince.
That two-and-a-half minute trailer, with no dialogue and no obnoxious announcer, was simply stunning. That trailer, that juxtaposition of clips set to Arcade Fire’s brilliant “Wake Up,” was more emotionally enrapturing than the ensuing two-and-a-half hours of hormonal teenage wizards.

Why? Because Spike Jonze understands what a trailer is, a point that flies over the head of ninety-nine percent of movie makers. A trailer is supposed to capture the attention of the viewer. It is supposed to draw them in, reveal just enough to capture their interest, and lead them into the theater come opening day. This sounds simple, right? It sounds pretty self-evident, but the majority of studios simply shit out trailers without any sort of art. They plop out a pile of random clips like it is some kind of chore.
Think about it. Your average trailer contains a couple of random clips and some sort of synopsis, generally imparted by a booming voice (action movies), on-screen text (drama), or plot-related quips from the cast (comedy). Yes, it does follow the literal definition of a trailer. It tells you what the movie is, but it does absolutely nothing to tell the viewer why they should see it.
So, why does the Wild Things turn me on so much? Because it actually sinks an emotional hook into the audience. Because some goddamn thought went into it. Each scene was woven together with perfect timing. Clips slide between Max’s fantasy world and his lonely real life in tune with the lyrics. Without a single piece of dialogue, this trailer tells you exactly what the movie will be about.
Hell, this little taste alone is enough to convince me that Wild Things will be one of the best movies to come out this year. Why? Because Spike Jonze is an artist. It was something that I hadn’t picked up on before, but I suppose that I always suspected it. Jonze is an artist whose medium is the film. Yeah, that sounds like the definition of a director, but I kind of wonder if that’s true. His last big film, Adaptation, was a work of art - not necessarily for its visuals, but for its plot. Admittedly, he didn’t write Adaptation, but he did bring it to life through smart direction and smart casting. Where The Wild Things Are is art of a different kind. People don’t remember Maurice Sendak’s book for its words, but for its pictures. Jonze gets it, that much is clear from the trailer.
Where The Wild Things Are is Spike Jonze’s chance to tell a compelling visual story. It isn’t just in the beautiful landscapes and the alien sets - the emotional hook that I keep harping on comes almost exclusively from the body language. The gestures and facial expressions projected from each character, human or beast, are what sets the tone and allows Jonze to tell this story of imagination, growing up, and loneliness. I really have to give mad props to the crazy technical prowess of the people working on this movie. Experiencing honest feelings from seeing a hug or a worried glance from what is basically a huge puppet is a pretty marvelous feat. I’m convinced that this film isn’t going to be an adaptation of a children’s book, it’s going to be this visual feast to remember.
Wow, and all of that from a two-minute trailer.
So, the point of writing this post was actually to let you guys know that a new trailer just came out. The entire affair kind of spiraled out of control from there. So, new trailer. This time, you even get the hear the cast talk, and despite what I said earlier, it’s still just as powerful. I’ve watched the thing about four or five times since last night. So, watch the thing above or click the HD button and catch that over on YouTube. It’s good stuff.











“No! I have no plans to eat anybody.”
Heh, this is looking awesome.
NightmareJG - 08.08.09 2:25 am
thanks for posting. this trailer is one of the best ever. people have gotten lazy with making trailers, telling you everthing that’s going on; ruining the movie for you. maybe Jonez should make all the movies and trailers from now on, until those big reproducing movie makers learn something from him. this movies going to be one great movie, with no sequel. one movie one plot a whole mix of wonderful feelings done. instint classic.
conner - 08.08.09 2:32 am
” dont feed it or itll just follow you around”
hahaha. Looking forwards to this movie.
Cant have a WTWTA comment without mentioning Terrible Yellow Eyes http://www.terribleyelloweyes.com
Conceptart.org had a WTWTA character contest recently too
http://www.conceptart.org/forums/showthread.php?t=164865
ALH - 08.08.09 3:10 am
@ALH:
Wow. Terrible Yellow Eyes is really cool.
Gregory Gay - 08.08.09 3:11 am
If I’m not mistaken, isn’t that a new (or at least non-Funeral) version of Wake Up? I was actually a little distracted by how much they had to cut up the song for the second trailer, but I couldn’t agree more on the first trailer.
MR_DNA - 08.08.09 8:06 am
I read once that most films have outsourced the trailer-making to unrelated parties. Probably explains most of why they suck.
They do the same with DVD covers. Which explains why the covers sometimes have nothing to do with the movies.
Advertising, marketing, it all typically sucks.
technorchid - 08.08.09 9:40 am
@MR_DNA: It is a new version of Wake Up. Sadly, it doesn’t seem to be available to download anywhere yet.
Gregory Gay - 08.08.09 10:20 am
‘Advertising, marketing, it all typically sucks. ‘
And then some. I find myself AVOIDING trailers nowadays because they often spoil so much of the plot, or worse- sell the movie with a false impression of what its actually about- that it completely spoils the experience.
ALH - 08.08.09 10:30 am
I just watched the new trailer again in HD. Wow. It leaves me speechless, just like the first.
N Rumas - 08.08.09 10:32 am
Does anyone else think that the kid sounds a bit like Nicolas Cage?
Mr. Six - 08.08.09 5:48 pm
Trailer making is truly an artform. It takes a great editor and a good understanding of the movie to make something that teases and informs, but doesn’t give away every damn detail.
The trailer for In The Loop is another recent example of a great trailer:
http://www.apple.com/trailers/independent/intheloop/
Nick - 08.08.09 10:01 pm
I couldn’t agree more with this. Totally psyched, the trailer was amazing.
I have a feeling this movie is going to make me cry. So pretty.
Leaff - 08.09.09 5:33 pm
I have to say, this article mirrored my thought exactly when I first saw the trailer.
I knew this movie was in development, and I remember reading a blog somewhere else about it but just as I myself was walking in to see Harry Potter I saw the trailer.
Stepping into the darkness from a crowed theater lobby I was hit with the cries of The Arcade Fire and a view of Max; a moment that brought a tear of joy to my eyes.
I cannot wait until this film hits the theaters.
Dann - 08.09.09 7:58 pm
Why…. why do these trailers make me tear up so much? I’m not afraid to say it… it hits me. All my childhood memories that I seem to keep floating away from manifest itself in these trailers. Especially now - a community college student with a job - everyone wants you to act twice your age.
Ah man.
I’m a mess.
ZaxCG2 - 08.10.09 2:57 am
couldn’t have said it better myself, zax
DarkTide - 08.10.09 4:04 am
I just cried from the second trailer. I don’t know if it was the music or everything Greg said. It sure wasn’t nostalgia, since while I read the book as a kid, it never really resonated with me that much, especially compared to Cloudy with a Chance of Meatballs.
The trailer for that move http://www.sonypictures.net/movies/cloudywithachanceofmeatba lls/ evokes almost no emotion in me, only annoyance. Annoyance that they took the plot of it being some mystical place far across the ocean and turned it into just another underdog scientist whose experiment goes wrong.
Plus, it’s an excellent example of revealing way too much in a trailer. There’s no sense of wonder, just a movie to bring your kids to so they can laugh at large food. Maybe Spike Jonze should do a remake of it in 10 years with real actors and such like in his Where the Wild Things Are. Here’s to hoping.
quicksilver - 08.12.09 5:53 pm
Argh, I should have just went with TinyURL the first time.
http://tinyurl.com/d6z9vd
quicksilver - 08.12.09 5:57 pm
I agree, actually I just got the tattoo of the wild thing main character. I read this book many times as a kid. And spinke jonze recaptured my imagination from this book perfectly.
The emotion is real and beautiful. I can’t remember feeling this way about a movie in a long time.
Lauren - 08.26.09 12:07 am
spike jonze*
Lauren - 08.26.09 12:08 am