by Michael Tucker - 07.30.06
The web space has been rampant all day with a rumor that E3, as we know it, will cease to exist from here on out. Next Generation has the exclusive, stating that “the larger exhibitors have jointly decided that the costs of the event do not justify the returns, generally measured in media exposure,” and furthermore that “publishers believe the multi-million dollar budgets would be better spent on more company-focused events that bring attention to their own product lines rather than the industry as a whole.”
While none of this is official yet, Next Generation believes that the President of the ESA will make the announcement sometime within the next 48 hours.
Now, before your world starts falling apart, continue reading after the cut for speculation as to what this really means.

E3 was like every holiday, birthday, and special occasion of the year for gamers crammed into three days. While it made us giddy enough to explode, the exhibitors probably felt like they were getting lost in all the fuzz. So instead of everything being crammed into a single event it sounds like now everyone is going to be hosting their own parties where they’ll make their big announcements. It’s expected that E3 will make a return in some lesser form next year, but the real happenings will be the developers’ shows and it’s now more likely that we’ll see things like Nintendo’s Spaceworld make a comeback.
Sure, we’ll all miss E3 as it was basically a three day long holiday for gamers, but this is a change that could be for the best. We’ll just have to wait and see how the next few years pan out.
Submitter: Thanks to everyone who submitted the news











Now I regret having never gone to E3.
MP - 07.30.06 6:02 pm
nOOO this cant be
mumurphya - 07.30.06 6:03 pm
I see GDC and CES getting bigger next year.
Even PAX may get bigger with E3 out now.
Edgar - 07.30.06 6:05 pm
Yeesh. I guess Spore will never be playable on the show floor.
Scyen - 07.30.06 6:09 pm
……………..
……………..
……………..
Dark Mithan - 07.30.06 6:13 pm
It’s a good thing, honest! It’s a big strain for everyone involved, and in the end just ends up swallowing information rather than doling it out. Smaller conferences spread out over a little more time will be a lot more fun for everyone involved, not to mention much more informative.
This article shows just why E3 is a little outdated thanks to ye olde intraweb:
http://tinyurl.com/rt3qo
bard - 07.30.06 6:24 pm
The show was really getting out of hand, and it was difficult to arrange and manage meetings. The ESA probably saw that the show almost completely lost its focus, especially after this year’s event.
This is probably for the best.
chaostheorem - 07.30.06 6:28 pm
Yeah, I agree for pretty much the reasons above, plus smaller company events have the possibility of promoting more games, especially ones that can easily get overshadowed by the huge games that everyone talks about at E3.
Really… all that excited me about E3 was the pre-show media briefings where most of the big announcements would be made (aside from surprises a day later like Super Smash Bros. Brawl). After that, it was everyone telling us how good the games that won’t come out until months from now were, which doesn’t make much difference especially when we get more detailed previews closer to the game’s release.
If we can still have these media briefings, then I wouldn’t mind a significantly smaller E3.
cubedcinder128 - 07.30.06 6:35 pm
I fear that once you remove the showroom floor competitive aspect of shows like E3 and replace them with smaller, company-centric shows, the next logical step is to control what information leaves the showroom floor. Information such as how crappy an upcoming console is, say. It’s bad enough people see pre-rendereds and think they’re game-generated footage.
amanaplan - 07.30.06 6:45 pm
Yeah I agree with Bard, I said basically as much on the boards.
Phoenixsflame - 07.30.06 7:04 pm
*dies*
Nintendofreak - 07.30.06 7:09 pm
Nothing good can come from this.
Well, except for the age old mantra ‘Wait for E3′. That I won’t miss.
Duncan - 07.30.06 7:15 pm
What a crock of monkey crap!
What awful news.
Carlos Pita - 07.30.06 7:17 pm
It’s sad, but if it means that we’ll get a better game or two with the money saved then I’m all for it. At least we all got to see Nintendo piss all over Sony this past year
Atomsk - 07.30.06 7:19 pm
Took them long enough!
Clay Handley - 07.30.06 7:36 pm
Thank god that there is still the games Convention in Germany.
Spot2 - 07.30.06 7:37 pm
True, E3 was always an exciting experience for the senses and a great big fat 3-day joygasm for us gamers. But at the end of the day, will we really be missing out on much?
The Publishers and Developers will still pull out huge shocking annoucements of their new wares to blow us away. They’ll still be holding press conferences, and will probably set up special events where we plebs can playtest new games.
And in many ways, it’ll be helpful for the industry. Developers won’t all be rushing to complete games or demos for May. They can spend time perfecting their games and releasing them on a schedule that works better for them. And who knows, perhaps now there’ll be no big show for them to compete for everyone’s attention, they’ll concentrate more on gameplay, innovation and detail rather than just pretty graphics and showmanship to win over customers. A bit of a pipe dream, but it could happen.
And lets face it, the booth babes weren’t THAT hot.
One wonders if right now, game journalists are dancing a merry jig of victory, gleeful they never have to report on E3 again…
Toby Danger - 07.30.06 7:38 pm
Dang, and I never got to go. That’s one more dream up the kaboosh!
Jools - 07.30.06 7:52 pm
Looks like Tokyo Game Show is where its at from now on then…
Jools - 07.30.06 7:52 pm
Now is 4CR’s chance to swoop in, organize “maller big conference” with all the developers and be the new E3. Now the age old mantra will be: “wait for 4CR”
gravitymachine - 07.30.06 8:12 pm
Ummmmmm…I’m calling BS on this one.
No one actually said that E3 was finished, but that some companies had backed out.
The whole E3 is done thing is just speculation. Althouugh if E3 does run, it may have less companies present.
yanipheonu - 07.30.06 8:18 pm
They should just have a video game convention… E3 was no entertainment such as new DVDs and stuff… just Video Games… I don’t know, maybe it’s supposed to be just video games, but Electronic Entertainment Expo sounds like more than just VGs. Am I right?
Crimson Warrior - 07.30.06 8:45 pm
OMG WTF?!!?!?!?!!
Wait, why do I care? I had no hope of ever getting to it anyway.
NOW, Spaceworld can come back!!!
Hurricane Mario - 07.30.06 8:57 pm
Well. At least the 4cr crew got to go to the last “BIG” E3 event….and whats funny is that in that one podcast, mitch said that E3 will never happen again jokingly. HA, and he was (partially) right
NEEKS - 07.30.06 9:06 pm
E3 will continue, just in a diffrent form.
Huge events just don’t work as well as they used to, and both GDC and Tokyo Game Show have moved to continue being medium sized events (for what they are).
Collectable games, such as Magic, D&D, etc went from being just one big show to having many conventions.
That worked out best for them.
Comics went from just one show where everything was announced to several, and this has gained more popularity then ever.
A good number of medium sized events beats out one huge one evey year.
The main message that has been lost though, is that ESA made E3 to gain attention to video games, something which no longer needs to be done.
Now is the time for messages from companies themsevles that should be made. GDC was the first to show this, it won’t be the last.
Kenofthedead - 07.30.06 9:07 pm
As has been stated before, I now terribly regret not making the effort to make it to an E3. However, time will tell if this is a good move or not.
Beni - 07.30.06 9:15 pm
how could this be screw you ESA!!!
marv - 07.30.06 9:20 pm
LOL Sony and Microsoft complained after Nintendo stole the show hehehehe
man this really sux tho
IF its real
Ravi - 07.30.06 9:36 pm
*gnaws on Lemond’s head*
OH! Dang, that sucks!
D:
Joey_v - 07.30.06 9:47 pm
Wow, this really came out of left field, unless I had been missing something. I don’t even know how I feel about all this….
Baago - 07.30.06 9:50 pm
With no E3, we wouldn’t have this summer news drought, since news would be release all year long, and they wouldn’t wait for E3 to make a big announcement
Edgar - 07.30.06 9:57 pm
Capcom killed the arcade scene, and Nintendo and the Wii killed E3.
Mekman - 07.30.06 10:30 pm
Maybe Nintendo can take the money they will save next year and release Mario 128. I kid. I kid.
vitaminbmeister - 07.30.06 10:30 pm
That’s kind of a shame. It was an exciting time. Nice for everyone to come out to bat and show what they got. With seperate events it may help to focus, but the comparisons will be a bit harder to do… Also does that mean that a company that may make a game multiplatform, will have to show for each of the different game companies events? Or perhaps have to choose? That would kind of suck.
sdsichero - 07.30.06 11:22 pm
no e3 = more games during summer
Quaddw - 07.30.06 11:42 pm
E3 will be divided into several different spin-offs.
One will just be called “e”, and it will try to be hip and fresh.
One will be called “E Space Nine” and be the black sheep.
The last one will be called “Jo-e” and get cancelled.
…sorry.
Michael - 07.30.06 11:46 pm
That really stinks, as I was offered the chance to go next year.
D’oh!
Handpuppet - 07.30.06 11:48 pm
My dream of one day attending E3, crushed!
I always wished I’d been there in 2005 to see all the cool Twilight Princess props. And this year, to see the public flock to the Wii! And to see Miyamoto, Reggie, Iwata and some guy play Tennis! Awwwww, I wish I could have gone just once!
Now, say I travel back in time to ancient Japan… When I’m surrounded by all the giant enemy crabs they had there back then, how would I know where their weak points are wihout E3?
Touch FuzZy, Get DizZy - 07.31.06 12:11 am
I’ll kick myself in the head if this turns out to be true… and my boyfriend will never let me live it down, having not gone the past 2 years when I could have. Planned to attend in 2007…
Boots - 07.31.06 12:16 am
screw e3. i hate waiting so long for it anyway.
mike - 07.31.06 12:44 am
The more I think about it, the more sense it makes. I’m thinking we’re not going to be seeing many of the ‘huge’ shows at all - stuff like Spaceworld, TGS, etc. Rather, look at what Nintendo’s been up to lately - little, local, cheap Wii showings at galleries and stuff for a couple hundred people, members of the press, etc. Twenty well-timed, well-placed shows like that could probably reach more people (through the press, that is) than E3 does, and at a fraction of the cost.
It’s sad to see E3 going the way of the old Summer CES, but I guess it’s unavoidable
N Rumas - 07.31.06 1:03 am
“E3 game trade show not cancelled, but will be downsized”
http://tinyurl.com/ze8zj
Matthew(Someguy) - 07.31.06 1:14 am
If it wasn’t for PAX I’d tie myself a noose.
Nny - 07.31.06 1:15 am
Guys, E3 2007 is already in the works. Go.
amanaplan - 07.31.06 1:57 am
If you guys read the post in its entirety, you would see that there was mention of E3 returning in some form or another.
Michael Tucker - 07.31.06 2:04 am
Maybe this is just fanman-speak, but I’d hope that Nintendo takes this as an opportunity to stand-out with their own events. Imagine a yearly Nintendo-centric event open to members of industry, the public, and the media.. a Nintendo festival of some sort. There could be presentations on a variety of topics (DS games, Wii games, special surprises), panel discussions, a concert, and the opportunity to sample upcoming products.
I could see Nintendo fans from around the country flocking to such an event.
HylianTom - 07.31.06 2:12 am
Hmmm, spend millions of dollars with little to no return. Or have slammer conventions with less glitz and glam and still get out the same amount of info. Sounds like a no brainer.
peshue - 07.31.06 2:18 am
I think a company like EA should take the money their saving from not going to the show and make a new sim game called E3 Tycoon.
Michael Tucker - 07.31.06 2:58 am
Does this means that Sony spent millions at E3 and got bad publicity due to their invisible PS3 vs the very tangible wii?
Chris - 07.31.06 4:03 am
SPACEWORLD!!!! WHOOOO!!!!!!
And Nintendo will go down in history as ‘winning’ the last E3. And I agree with Chris, everyone got shirty coz the Wii dominated, and they didn’t. haha.
666 - 07.31.06 4:16 am
A million gamers weep
Cdammen - 07.31.06 5:21 am
A million gamers cried out in terror and were suddenly silenced.
Duncan - 07.31.06 6:03 am
I do enjoy it when people automaticly assume the worst, even when their is evidence that shows ESA will continue making shows and that E3 will continue.
Kenofthedead - 07.31.06 6:50 am
Hey Joey! Stop gnawing on my head!
I’m kinda disappointed that I never got to got to a big E3 event, but I heard from several people that have gone that it was a very draining experince.
Anyway, Nintendo will always be known as “The company who destroyed E3″.
Or “Mr. McWiiwiipants”.
Lemond - 07.31.06 12:35 pm
The death of E3 is horrible, not for Gamers, because gamers were never invited but for the smaller publishers and developers.
I do believe we need a convention for gamers by gamers - much like comic-con… this convention will be alot more influential than e3 was, since it will be consumer driven and after all we consumers are more important the the retailers and the press combined…
60Hz - 07.31.06 1:30 pm
“publishers believe the multi-million dollar budgets would be better spent on more company-focused events that bring attention to their own product lines rather than the industry as a whole.”
This quote brings out a bigger problem. I believe publishers should be concerned about the industry as a whole, after all they are part of it. You would figure they’d want a healthy industry, if the industry starts dieing, it’s curtains for everyone… very self centered thinking here…
Nintendo happens to talk just the opposite, they are supporting the smaller companies and developers… they know a diverse industry is to key to longevity in an entertainment driven industry…
There is no gaurantee that games are here to stay, publishers need to realize this and thing toward the future health of the industry, not just the quartely reports.
60Hz - 07.31.06 1:36 pm
LOL Duncan
JoeGio - 07.31.06 1:42 pm
PRESS RELEASE
Washington, DC (July 31, 2006) – To better address the needs of today’s global computer and video game industry, the 2007 Electronic Entertainment Expo (E3Expo) is evolving into a more intimate event focused on targeted, personalized meetings and activities, the Entertainment Software Association (ESA) announced today.
“The world of interactive entertainment has changed since E3Expo was created 12 years ago. At that time we were focused on establishing the industry and securing orders for the holiday season,” said Douglas Lowenstein, President of the ESA, the trade association representing U.S. computer and video game publishers and the owner of E3Expo. “Over the years, it has become clear that we need a more intimate program, including higher quality, more personal dialogue with the worldwide media, developers, retailers and other key industry audiences.”
The new E3Expo will take shape over the next several months. As currently envisioned, it will still take place in Los Angeles, described by ESA as a “great and supportive partner helping to build E3.” It will focus on press events and small meetings with media, retail, development, and other key sectors. While there will be opportunities for game demonstrations, E3Expo 2007 will not feature the large trade show environment of previous years.
“E3Expo remains an important event for the industry and we want to keep that sense of excitement and interest, ensuring that the human and financial resources crucial to its success can be deployed productively to create an exciting new format to meet the needs of the industry. The new event ensures that there will be an effective and more efficient way for companies to get information to media, consumers, and others,” said Lowenstein.
Additionally, the evolution of the video game industry into a vibrant and expanding global market has led to the creation of major events in different regions, such as the Games Convention in Leipzig, the Tokyo Game Show, and company-specific events held by Sony, Nintendo, Microsoft, and others around the world. As a result, Lowenstein said, “It is no longer necessary or efficient to have a single industry ‘mega-show’. By refocusing on a highly-targeted event, we think we can do a better job serving our members and the industry as a whole, and our members are energized about creating this new E3.”
Kenofthedead - 07.31.06 6:17 pm
So E3 will continue, it will go back to what it was, an event for the industry itself, and other events will spring up.
This is exactly the same action comic conventions took. Comic Con came out of them reducing the size of one event and expanding others.
Kenofthedead - 07.31.06 6:20 pm
It’s interesting that they announced this after another successful San Diego Comic-Con. Nintendo even called it “the biggest show of the year” http://tinyurl.com/he7jk
It makes me wonder if they had planned it differently and opened it to the public they’d be better off with more public support and money.
If it is rise again like the fire laden phoenix, E3 has got to rethink and rebuild.
SavageS - 07.31.06 9:21 pm