by Mitch - 07.05.06

Is Reggie buttering up George W. Bush so he can take his place when Bush leaves office? Is Nintendo going to soon become our benevolent, robotic overlords? Does Nintendo of America love Brain Age more than Hokku loves spaghetti? All of these are truer than you probably think.
In a recent publicity stunt, Nintendo sent a self-described ‘Baby Boomer Gift Pack’ to George W. Bush for his 60th birthday, along with a kickass letter. I understand that 4cr’s suddenly going to get showered in snarky ‘Bush is dum’ jokes, but please folks — at least keep it civil.
Punch ‘more’ to read the neato little letter, courtesy of Kotaku.
source: Kotaku and NoBullet

Nintendo of America
4820 150th Ave. NE
Redmond, WA 98052
July 6, 2006
President George W. Bush
The White House
1600 Pennsylvania Ave.
Washington, DC 20500Dear President Bush:
Happy Birthday!
Don’t worry, turning 60 is an exciting milestone. As you know, you’ve joined millions of other baby boomers in an invigorating new decade of your life. And, like many boomers, you may be looking for ways to keep your mind sharp. That’s where we come in.Please accept our gift of a new Nintendo DS Lite system and a copy of Brain Age: Train Your Brain in Minutes a Day. You now join millions of people around the world who have fun challenging themselves with Brain Age. If you have never played a video game before, don’t worry. Brain Age is part of our new Touch Generations brand, which includes games that are easy for people of any age - regardless of their video game experience - to pick up and start playing immediately.
It’s obvious you don’t have a lot of time to play games, which makes Brain Age such a great activity for you - just a few minutes a day with more than 15 daily training tests will help keep your mind sharp. Training tests include categories like math, reading and memorization. Try it for a few days and watch your score improve. Brain Age also comes with more than 100 sudoku puzzles - these could make your next long flight on Air Force One a bit more fun! (Perhaps copies of Brain Age for journalists joining you on your next flight would be a nice distraction!)
Have fun exploring Brain Age with your Nintendo DS Lite and be sure to let us know your brain age!Have a tremendous birthday!
Sincerely,
Your Friends at Nintendo











Haha this is funny.
Nintendofreak - 07.05.06 7:37 pm
I’m just waiting for Nintendo to send me a DS lite on my birthday.
SeƱor - 07.05.06 7:37 pm
LOL!!!!
NEEKS - 07.05.06 7:37 pm
I wonder if he’ll talk about it
Edgar - 07.05.06 7:40 pm
they gave him brain age i would want NSMB.
marv - 07.05.06 7:41 pm
I wonder if he is smart enough to even play Brain Age…
SuperBlah - 07.05.06 7:43 pm
It’d help, if he only had a brain…
SavageS - 07.05.06 7:44 pm
George W. Bush needs all the help he can get.
Andy - 07.05.06 7:48 pm
Reggie for Pres!
bob23 - 07.05.06 7:51 pm
lets keep the liberal douchebaggery to a minimum people.
that was a cool move by nintendo.
spire - 07.05.06 7:53 pm
“Cheney should get one too with Point Blank DS to satisfy his blast-your-friends-in-the-face fetish.”
Lol
Zen - 07.05.06 7:56 pm
Hey, great. They gave Bush a copy of Brain Age, so now he can actually find Osama Bin Laden.
Oh, wait, I forgot. Bush gave up on looking. Oops.
Daniel Thomas - 07.05.06 8:00 pm
Bush is dum.
Seriously, though. Maybe if he actually plays it it’ll help us win against the likes of Jack Thompson.
“Now I played a Nintendo DS Game Boy thingy and I gotta tell ya– there weren’t none of them killin er sex er nuthin’. Heh heh heh. Now can anyone help me shoot the dog in Duck Hunt?”
Treb - 07.05.06 8:04 pm
Yes, very mature people
That’s pretty cool though, I wonder if he actually will play it.
videogamer3586 - 07.05.06 8:25 pm
www.peoplejudgebush.org
Go Nintendo, but Bush is dumb.
Myles - 07.05.06 8:27 pm
HAHAHA!
The only numbers going higher everyday, and at the same pace that his apporval ratings are dropping, is his Brain Age!
Oh GOD I’ve been waiting for an excuse to say that!
Marc - 07.05.06 8:28 pm
“Is Nintendo going to soon become our benevolent, robotic overlords?”
I’m fine with that, and I know you guys are too.
Marc - 07.05.06 8:30 pm
While i agree that he isn’t the smartest person in the world.. and Brain Age should at least keep him on his toes.. but i think he’s more of a political scapegoat, and the butt of every punchline that i’ve ever read about him
really, i’m sure he’s a cool guy to hang out with, if he wasn’t such an easy-to-mock political icon.
Great job Nintendo, though. That was really cool.
Oh yeah, and Reggie should TOTALLY run for US president. That would be badass
Treasure Skunk - 07.05.06 8:32 pm
“Brain Age is part of our new Touch Generations brand, which includes games that are easy for people of any age”
Oh.Nd.
Fish - 07.05.06 8:36 pm
“liberal douchebaggery”…?
I wish to congratulate you on your intelligent, mature efforts to diffuse any nasty political punch ups on this thread…bravo!
casiokid - 07.05.06 8:43 pm
I wish I lived in a country where a synonym for *freedom* is considered vile and partisan.
Wait. No I don’t.
amanaplan - 07.05.06 8:49 pm
“lets keep the liberal douchebaggery to a minimum people.”
couldnt have said it better myself, spire
but yeah, twas a pretty sweet idea by nintendo
Nashoba64 - 07.05.06 9:14 pm
Brain Age for all the politicians! We can fix them with technology!
Yes - 07.05.06 9:48 pm
I bet you that Sony’s gonna rip off this idea and send out psp’s to everyone in the Whitehouse. But this is one of the smartest marketing strategies ive seen in a long time. Now all they need to do is send Oprah a Wii with Wii Sports and Animal Crossing and they’ll be all set
nerd_jacob - 07.05.06 9:52 pm
that is really cool of nintendo to do that for the president.
Trainwrecka - 07.05.06 10:54 pm
George W. Bush’s intellegence is so great that the DS lite will aspode.
Electro - 07.05.06 11:04 pm
That’s nice. I actually like Bush and did vote for him…
Smart thinking to send Oprah a Wii, Nerd_Jacob. Would be great publicity.
Boots - 07.06.06 12:41 am
i really really want to know what he scores the first few times around. although all evidence will probably be destroyed
i’ll second the Wii to Operah idea. she could run for Regie’s vice pres. now there’s a winning combination
kojo87 - 07.06.06 1:15 am
How very cool of Nintendo.
I did vote for Bush and although he has disappointed me recently (mostly with his half-assed illegal immigration “stance”), I think many people are too hard on him and are quick to forget the good things he has done and is doing. Anyway, I have nothing against laughing at his many, many faux pas. Here is a video that shows how Brain Age might help him.
http://tinyurl.com/evanr
KiddKalen - 07.06.06 1:18 am
Is this real? I can’t find mention of it on any Nintendo press sites (perhaps it’s just to new) Still, it’s a good idea and done in such a way that the Bush fans are happy that Nintendo is so cool and the Bush haters see it as a jab at his intelligence. It works both ways, now THAT is good marketing.
Vinnk - 07.06.06 2:30 am
real or not, that’s some funny shit! Giving the biggest dumbshit on earth Brain Training! hahah
666 - 07.06.06 3:47 am
haha. I hope it was the demo version of brain training. If he likes it, he has to go out and buy the full version…
score - 07.06.06 4:01 am
DAMN. Bush is 60? He’s in pretty good shape for 60. I guess his brain isn’t in good shape. Brain Age should help though!
rdkenshin - 07.06.06 6:11 am
Maybe his intelligence quotient will increase…..yeah right. They should have sent him a Donkey Kong game so he would be able to identify with the characters (his simian brothers)
soldatoj57 - 07.06.06 12:49 pm
Well, DS Lite sales just went through the roof in the bible belt….
raindog - 07.06.06 1:12 pm
Go Bush!
frazierguy - 07.06.06 2:50 pm
I say give one to every conservative person in the US. My stepdad could use Brain Training right now too.I say Oprah for President and Reggie for vice. That way we can really start moving forward in this country
Mark - 07.06.06 2:53 pm
Oprah can’t be president because she is the suck.
(and by suck I mean she is black and a female and I just don’t see the American public doing this any time soon - not that I have anything against it, but she does in fact suck)
This is a good move by the Big N because Bush-haters can make jokes about his intelligence, Gamers can rejoice in gaming getting some positive publicity, and Bush-lovers will think Nintendo are Bush-friendly (unless they think it is an IQ joke which they might).
Either way, I like it.
david - 07.06.06 4:38 pm
Oprah for president? Enough of this neocon poppycock.
amanaplan - 07.06.06 7:12 pm
They should’ve custom coloured that DS Lite to have a colour scheme of the American Flag or something, that’d be cool.
krono6 - 07.06.06 9:40 pm
Kron06, that’d be neat, but unfortunately is a breach in the law.
Not quite a great idea sending the president an illegal thing - even though that letter is about it.
Mitch - 07.06.06 11:14 pm
argh, giving bush video games is like giving your dad scrapbooking supplies: they dont fit together.
also, bush writes in cursive, he’s going to have problems there, oh, and i personally do not know how the ds reacts to people how cant pronounce nuclear
Nerd Federation Forefather - 07.07.06 9:52 am
Oprah for president is “neocon poppycock”? That’s odd, Oprah is a huge liberal. I doubt any “neocon” (one of the most overused and meaningless words ever) would want somebody so liberal to be president. Did I misunderstand? Also, Mitch, why would the DS-Lite with an American Flag shell be illegal? It is not illegal to use the image of the flag on products. Have you ever seen a nascar crowd on TV? Every other beer-swilling hick in the stands is using Old Glory’s likeness to conceal their man-tits.
KiddKalen - 07.07.06 12:53 pm
This is hilarious in one sense and disrepectful in another. Yes, it’s funny that a President of our country is receiving a gift from Nintendo, in that we are of the video game generation and he is not. It’s funny to imagine that he would play it daily given the trivialness of it compared to the serious burden of responsibility none of us can imagine.
Which leads to the disrepectful part. Nintendo’s letter, while lighthearted for sure, immediately associates the Presidency with baby-boomer status. Marketing language right away in the face of the most executive office of our country. And Nintendo says that the President is now joining millions who play Brain Age. First, how can Nintendo assume he will play it? Second, why would Nintendo think that a President would be glad to jump on any bandwagon?
“Be sure to let us know your brain age.” So a President can help you make money. Well, if the President feels he needs to reach out to the video-game generations he can use this opportunity.
But this seems to be inevitable. Presidents in the future, by necessity, will graciously stoop to us and endorse our entertainment. It will help the economy, I suppose. But Nintendo sure knows how to not write a letter to the President but to a symbolic figure whose presence is so enigmatic that yes, even what has gravity and prestige and serious must become trivial for the time being for the sake of the dollar.
Eric - 07.07.06 3:12 pm
Nice move ninty!
abrosis - 07.08.06 2:33 pm