by Kevin - 04.27.06
Revolution has a new name!
As in “we.”
While the code-name “Revolution” expressed our direction, Wii represents the answer.
Wii will break down that wall that separates video game players from everybody else.
Wii will put people more in touch with their games … and each other. But you’re probably asking: What does the name mean?
Wii sounds like “we,” which emphasizes this console is for everyone.
Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
Wii has a distinctive “ii” spelling that symbolizes both the unique controllers and the image of people gathering to play.
And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.
So that’s Wii. But now Nintendo needs you.
Because, it’s really not about you or me.
It’s about Wii.
And together, Wii will change everything.
Well, I wasn’t going to buy the Revolution before I bought a Ps3 or Xbox 360 anyway…Wii, still a shite name despite what you sad fanboys think.
leon - 05.01.06 12:25 am
I have been a Nintendo fan since i came into conscience of existence. It was birth, next step was nintendo controller in my hand. (i switched between nintendo systems and PC games including Everquest, DAOC, and WoW, so i know a thing or two about how to advertise a game intelligently) Nintendo started out as a dominant force in the gaming industry and had very few competition (sega, etcetra) in 96 playstation came out and was about as good as a N64. Playstation and other companies such as microsoft learned from Nintendo and the proceeded to continually improve. Microsoft/Sony became great advertisers attracting almost everyone. Nintendo, since Sony, and Microsoft has not attempted to push the envelop persay, till the idea of the Revolution. All the names they developed for there systems (Nintendo, Snes, Gameboy, Gamecube, DS, etcetera) had some truth in them, as the Nintendo was the original, the upgrade was a “super” nintendo. the gamecube was a gaming system that was shaped as a cube, and the DS had dual screens, etc etc. Nintendo Revolution had truth to it because it showed that they where pushing the envelope, exploring new areas of the possiblities of gaming with the controller and testing the style of play. I am still a die-heart Nintendo fan but with the name of Nintendo Wii it will be mocked greatly. People will once more place the tag of Nintendo being a childs system. For me Nintendo did some childish at times but always seemed to have the most fun games out of all the systems. I truly hoped Nintendo would lose there childish reputation in this system, but i was upset when i saw the new name, even disgusted. I will still buy one because i believe that the Revolution will have the potential to be one of the greatest systems, but for the purpose of advertisment it is honestly a huge flaw. I am certain solely by the name these “new gamers” they seek to attract will shun the risk of getting a system that is testing the limits of gaming and will stick with a more traditional style of gaming in the Xbox 360, or PS3. I truly hope that Nintendo steals the show away at E3 or they will have some major problems selling there system.
-Alex
Alex - 05.01.06 9:59 pm
They released the Nintendo’s new name “Wii” before E3 so they would not have to use up their time explaining what it means. And Wii stands for “Coming together of gamers and non-gamers alike uniting them” All so the 2 I’s stand for the 2 seperate controlers you will be using.
Duddy07 - 05.02.06 3:19 pm
For the years that the last-generation console race has been going on, Nintendo has been viewed as immature and kiddy.
Was it the lack of “cool” games? No.
Was it the controller? No.
It was the purple. The damned purple. Did anyone with a smidgen of common sense let that bother them? Of course not. That, however, is beside the point.
There are thousands of potential customers teetering on the edge of a purchase decision. For Nintendo, the pre-Wii seemed like the deal that would bust the kiddy image. Wii takes any pretense of maturity and throws it out the window.
Do I care? No.
Do thousands of potential customers (image-minded teens, etc) care? Yes. I don’t care what Nintendo’s explanation is for it, the fact is this: The name “Wii” will be seen as “gay” or “kiddy” on first impression. It will hurt sales.
strayPhoton - 05.02.06 5:09 pm
Nintendo has a purpose of putting out the name Wii.
I’ve been reading a book called Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne since I plan on using Blue Ocean Strategy skills into my next job so I can stand out from other applicants. Anyway, my point is that the Wii is a Blue Ocean product similar to Cirque du Soleil. The Nintendo Wii is trying to target First, Second, and Third Tier noncustomers.
By targeting non-customers, they will generate more profit while the existing customer base remains steady.
It is really impossible to compare Nintendo with Microsoft or Sony because both MS and Sony are red-ocean companies. Now, Nintendo is Blue Ocean, so competition between Nintendo Wii and Ps3 & 360 are Irrelevant.
Timmy (Dobutsu no Mori) - 05.06.06 9:06 am
I don’t understand how to register games, ive registered all my systems but for games im not certain. It says
” Software registration requires a special PIN that can be found on inserts in selected game titles.”
Can someone please elaborate on the location of this #?
thanks
Alex - 05.06.06 11:00 am