by Vinnk - 12.29.05

Normally on these “Vinnk Goes Shopping” segments I go to a big city and see what cool stuff I can find. For this one, however, I stayed in my town and went to a store about ten minutes from my apartment. It is a small store but as I was to discover, great things come in small packages.

This small shop is called Famicom Dojo. The store is only one smallish room in size.
Behind the counter there is a door that leads to a living room. As it turns out, this shop is the front room of its owner’s house.
I had first come across this shop last year. At the time I thought it had a lot of character and I would occasionally stop in. On one of these visits I discovered that one of the staff spoke very good English. This surprised me because in my town there are very few people that speak English and even fewer who speak it well. The man’s name is Hiro and he learned English, as he says, by watching American movies. He is also a very cool guy and has a great sense of humor. As we talked I started to think that it would be interesting if I interviewed him for the site. I told him I would come back the next week with some questions and a notebook. As I left I gave him the URL for 4 color rebellion and I told him to check it out.

I came back the next week with a bunch of questions and my 5-year-old digital camera. But Hiro wasn’t in the shop at the time. His mother was behind the counter instead. I asked if Hiro would be back soon and she said she wasn’t sure, but that I was welcome to wait. I looked around for a while and then decided to talk to her for a while to practice my Japanese.
She told me that the store first opened in 1982 and at that time was called Fujiya Omocha (Fujiya Toys) and sold toy guns and other things (including Nintendo card games). When the Famicom launched in Japan, the family saw this as the wave of the future and stocked the shelves with Nintendo products. It was at this time that they changed the name to Famicom Dojo, a name they keep to this day despite the fact that the Famicom is no longer being manufactured.
We talked more and I found out that while she admits she doesn’t really play video games at all, she knows a lot about them. After about an hour I realized the Hiro was not coming back anytime soon, so I said I would come back that evening. She told me she would get the message to Hiro.

I came back around 9:00pm that evening and Hiro was there to greet me. He was not expecting me to bring a camera and said that he wasn’t prepared to be in a picture at this time. Thus the about picture of Hiro and the Sharp Duel Famicom Cart/Disk system has his head cut off. He assured me however that in the future he would allow me to snap a picture.

Before we started the interview, Hiro made sure I had some good pictures to go along with the story. Here is a selection of Gameboy and Super Famicom Games. Most are still mint and in their original boxes.

Here are some more Super Famicom games and a few systems for sale. Famicom, Super Famicom and Nintendo 64 all sell for 1980 yen (about $17US). I noticed the PSP poster in the background and thought it was a bit odd considering the store doesn’t sell any PSP systems or games. I was told it is just decoration.

There were a great number of games for the PC Engine (Turbografx 16) and Nintendo Disk System. In fact, this is the first place that I found a working Disk System. Sadly, I didn’t have any money at the time to buy it. This picture is small, but on the bottom row you can just see the original Legend of Zelda Disk. And you can almost hear it whispering at me to buy it.

Here is the Nintendo 64 area. When you have so many games and such a small shop it is a bit hard to organize the titles in a way that displays all of them. But the employees know their stock and can find you the game you are looking for right away.

These are all classic Famicom games. And that is really still the heart of this store. This is a place to go if you are looking for rare carts. A good percentage of the stores business is still in the buying and selling of Famicom games.
After this small tour, which also included A few Neo-Geo carts, a small SEGA section and a wall of Playstation 2 games, it was time for the interview.
Vinnk: First of all, what did you think of the website (4 color rebellion)?
Hiro: I was very surprised! It is a very big site. You like games very much.
Yes we do. I was wondering what type of game you like?
I like the Zelda series very much and RPG games.
What is your favorite game?
[stands up and walks over to the N64 games and picks up a game] This one.
Zelda: Ocarina of Time, good choice.
Oh, is that what it’s called in English?
Yes, that’s what we call it. So what game are you playing right now?
No new games recently. A lot of new games don’t interest me.
Speaking of new games, I notice that there are no Xbox or PSP games at your store. Why is that?
They are just not popular enough. This is a small store and people do not buy them.
Your mother said that this store has been open for 23 years, it is almost as old as me.
Yes and we were the first to start selling used games. We sold used games in the early days of Famicom.
You were the first shop to sell used video games?
Yes.
What do you mean, “the first”? The first in Japan?
Yes, maybe the first used Game shop in Japan. It was a very new idea. We sold used games from the beginning.
Ok, I’ll put that down. Do you have many customers at your store?
We have had many customers. But a lot of them are in hospital. [Points to head] how do you say?
Mental hospital?
Ah, yes. A lot of my old customers are in mental hospital.
I have to write this down.
I wonder if it is because of the games.
I hope not. I play a lot of games. So who are your main customers now?
Many retired people buy games here. They come to buy the simple games like Famicom. They buy games like Mahjong; I sell a lot of that. It is good to keep their brain active. It prevents Alzheimer’s disease. They come here to buy simple games.
Yes, today’s games are very complicated. What do you think about the future of video games?
I think that Internet games will reduce Sony and Nintendo’s sales. These games are becoming very popular.
Well, the new Nintendo system will have free Internet play; do you think it will do well?
It does? I think you know more about this than me.
Will you sell the new Nintendo system?
Yes, we always sell Nintendo systems but we haven’t sold as well as Famicom and Super Famicom.
Yeah, those were Nintendo’s glory days. Do you have any questions about gaming in the West?
Are people who play games in America seen as nuts? That’s how it is in Japan.
[laughs] I think we are pretty normal. Games are becoming more mainstream in America.
Oh really?
Maybe. [Wonders if this is true] So do you have a last statement for our readers?
[thinks for a minute] I think good games are ones that are basic style. Tetris. Super Mario Brothers. Nintendo knows it best. I hope Nintendo will discover new game fields in the future.
Thank you very much for your time. I will email you a link to the story when it goes up.
Thank you.

I then stepped out of the warm store and into one of the worst snowstorms my town has seen in years. As I trudged home I thought that there must be little shops like this all around Japan. Sure there are also the big chain stores selling games, but sometimes I am not looking for the newest flashiest things. I just want to dig through a pile of old carts and look for that buried treasure. At those times I go to Famicom Dojo. If you are ever in Nakatsu, stop in. Tell them Vinnk sent you!











I’d love for an old school nintendo store like that here.. infact I’d love for any store than atleast focussed on nintendo as much as the competition..
oh well, good read
TakaM - 12.29.05 9:04 am
Looks great
Nice article too!
The orange GameCube is still on my wishlist… I love it!
Roy - 12.29.05 9:35 am
The stack of Game Boy games made me drool a little.
If there is a copy of The Legend of Zelda 4: Dreaming Island (Link’s Awakening) in that stack, I will pay you good money + S&H to buy and send it it to me. Well, not for the DX version. But for the original GB version. No instructions needed, but contacts must be fine and front sticker label must be intact with little to no age coloration. Either that, or the GBC version of Balloon Kid, an old game called Burning Paper, Fortified Zone 2, or Mario’s Picross 2. Any King of Fighters past 95 is good too. I need 1996, and 1997. I really just need to go over to Japan and buy those myself; but yeah.
Sad as it sounds, unless I eventually plunk down the money for the Famicom GBA SP adaptor, I’ve no need for Famicom games.. aside from SMB3, and Makamurai…
The name reminds me of when I worked at Nintendojo.
They’re hiring by the way. But I will leave people discovering their url up to the people. Shoot I worked for Nintendojo back a little after Peer Schnieder and Matt Cassamina left it to work on some thing called N64.com God only knows what happened to that.
Philip Wesley - 12.29.05 10:05 am
By the way, Nakatsu is in Northern Japan right? Near the military base? Haven’t been to Japan yet, so my geography on there is a bit messed up.
Philip Wesley - 12.29.05 10:08 am
nice article
ZERO - 12.29.05 10:09 am
Southern Japan actually. Oita Prefecture.
Vinnk - 12.29.05 10:18 am
I really enjoyed that article, the shop is very quaint and exactly the sort of store you want to discover on your own.
Eddie - 12.29.05 10:19 am
So when is the 4cr field trip to Japan?
Fammy - 12.29.05 11:27 am
Sweet article. All that old stuff is great and we could use more of it here stateside. You know each time you do these you’re getting us worked up showing us all those neato things. Perhaps we are all destined for the mental hospital…it will be a battle to see who snaps last.
SavageS - 12.29.05 12:12 pm
I have a feeling I will end up going to Japan someday just for little shops like this one.. there must be a veritable gold mine of nintendo swag scattered across that land. Great interview… did they have a working N64DD? I’ve been trying to find a good/inexpensive version of that and F-zero 64DD.. sigh.
Greg - 12.29.05 12:22 pm
It’s funny how it just started snowing as I was reaching the end of your article and it actually looks just like it does in the picture when I look outside here.
Really cool. As was the rest of your article.
perdevious - 12.29.05 1:07 pm
I want Hiro’s autograph.
Ben J - 12.29.05 1:20 pm
An entertaining read…I was in Japan when the Super Famicom launched and loved going into the game stores there.
hibiscusroto-san - 12.29.05 1:22 pm
Very cool store and interesting interview. I almost bought one of those Sharp Famicoms before, but of course it seems anything like that is more expensive on eBay lol.
Tony - 12.29.05 1:31 pm
Great article Vinnk, Thank you.
I heard about the snow storm on the news. Did you get enough to make a snow man?
Princess Zelda - 12.29.05 2:13 pm
not sure if this has been asked/answered before…
Why is Vinnk living in Japan?
JediTricks - 12.29.05 2:22 pm
I LOVE Vinnk. Great Articles on the website, great Rebel In Japan segments in the Podcast. Reminds me of the comment sections by famous gaming people in the back of Edge Magazine. Many Many Thanks for hours of entertainment! He just gets better and better.
Sideath - 12.29.05 2:35 pm
Very nice interview. I wish we had shops like those here in the US.
Henry - 12.29.05 3:05 pm
Yes, we need mom and pop gaming shops. But alas, coporate america
will not let us be happy.
buddha1227 - 12.29.05 3:52 pm
Nice interview. I also like those mom & pop game store. I had one near my city that ive been going to 5 years, unfortunatly it moved out of town awhile ago. At the time I didnt have a PC or internet to buy stuff, so that store was my only way of getting older games and systems.
NoBullet - 12.29.05 3:55 pm
Awesome article!!
I wish we had a great little shop like that around here. Theres about 10 things in those pictures that I would pay top-dollar for… Hiro has a veritable goldmine in his hands! LOL
Best of luck to Hiro, and keep up the great work Vinnk!
8)
octorok - 12.29.05 3:57 pm
that place would do absolute killer mail order. especially to the states for all of us dorks. they should set that up!
lawrence - 12.29.05 4:06 pm
Southern Japan? So, I’m guessing it’s in a mountainous part of the country?
Philip Wesley - 12.29.05 4:52 pm
Where is everyone? That town seems really empty.
NPC - 12.29.05 4:55 pm
Great article by the way. I would love to do some game hunting in Japan. Oh, yes. The trails around here grow thin as I have slowly hunted out great old/used GB/GBC/GBA games to extinction.
Philip Wesley - 12.29.05 5:00 pm
That was a very nice article, I only wish the interview was a bit longer because it was pretty interesting. More interviews would be awesome I think. Keep it up, take care.
robotplague - 12.29.05 5:40 pm
Good job vinnk…the Duel Famicom Cart/Disk system looks very nice. If only used game stores were as good as those. Ours are too big and has less goods for sale.
razorrush - 12.29.05 5:44 pm
But now that I think of it…the gaming stores in japan from what I can tell(having not been to japan) The used game stores look like our comic shops here.
razorrush - 12.29.05 5:46 pm
oh and vinnk…are those game manuals on the glass case with the Nintendo Disk System and PC Engine games?
razorrush - 12.29.05 5:49 pm
These articles are just purely wholly awesome.
[MaSQuE] - 12.29.05 8:54 pm
Vinnik according to Google Earth, lives in Otia, Japan on a island[not a main one]in southern Japan near the mouth of a river. At least thats were google said Otia was.
Frequent Visitor - 12.29.05 9:16 pm
Yup, I am in the northern part of the large southern island of Kyushu. And it is in deed very mountainous and beautiful. As for why there are no people out and about it is because it very rarely snows here and people were all staying home. More on the snow and my city can be found here:
http://vinnk.taeliacstudio.com/?p=25
@Razprrush: Those are more Disk system games. I really need to get a better camera.
@robotplague: If there is enough interest I could definitely do another interview. I didn’t want to overload him with questions the first time. But the store is about a 15-minute walk from my house, so I can go anytime.
@Sideath: Thank you. You make me blush.
@Princess Zelda: No, I couldn’t make a snowman. Sadly the snow all melted the next morning.
@Jeditricks: I live in Japan as a jr. high school English teacher. That is until CNet actually buys us and I can just be a full-time reporter.
Vinnk - 12.29.05 10:30 pm
Hiro is my hero
I’d like to visit Japan someday and go to shops like his.
4ndy - 12.29.05 10:35 pm
I actually found a similar place here in Taipei last week. I nearly came when I saw all the cool stuff - a boxed FDS, Neo Geos, all sorts of awesome games (including EVERY SINGLE FF GAME, boxed and complete)… I actually ended up buying a complete, near-mint Zelda 1 FDS yesterday. It’s like a baby. So if there’re any of you in Taiwan and interested let me know. This place is like goddamned Mecca.
Oh and Vinnk - nice work man. And those photos on your blog there… damn man, they make me want to move to Japan so bad. So much nicer than this hole of a city.
Tetsuo - 12.29.05 11:20 pm
@Philip Wesley:
Email me.
Vinnk - 12.29.05 11:56 pm
Great job again, Vinnk. Rebel in Japan is one of my favorite segments of the podcast each week. And your shopping excursions are always fascinating. Thanks for your hard work to bring us this kind of info.
KiddKalen - 12.30.05 1:48 am
I wanna go to Japan *cries*
Krono6 - 12.30.05 3:56 am
DAMN everyone wants to live in Japan!(including me)
We should all form a crew and go to japan and buy everything we see. But I’m actually going in the next 5 months or so to work on organic farms(wwoof)and such and I’m going to buy alot of videogame nostalgia and roam the cities and countrysides. well, kinda like a huge field trip across parts of japan and if anyone has nothin better to do than working a couple hours a day for room and food across large areas of japan, and to better their japanese, we should talk. I’m damn serious, I need a buddy when the bears in the japanese forests try to crack open my tent like a cadbury egg.
Crustifix - 12.30.05 4:44 am
when it gets down here noone reads the comments.
Sideath - 12.30.05 8:29 am
Nice article! As well as reviews, etc. I really like articles about video game culture. I found a magazine in a store here (Australia) called ‘jumpbutton’ which is entirely video game art, interviews, short stories, odds and ends. Ver’ cool.
I find most video games very simple, and I never really think about it. But, comparing most to games like Mario and Tetris - yes, they are quite complex.
I discovered computers/game consoles around the age of 7 or 8. But I only owned and used them around 10-11 (which is probably very late compared to kids today) and had an instant affinity. It all seems intuitive to me.
Giving it some thought though, I can see how others might have a lot of difficulty. I manage to keep my own game creations with simple play systems, but somehow I do this without considering ease of use. It just happens that way.
eg. I have changed my save systems so that you just hold the ‘confirm’ (A, green, X, whatever) button on the save file you get a 3 2 1 countdown (displayed) before saving begins. Prevents accidental overwriting of save games, without fussing with Save>Select Save File>Overwrite? sort of things. Good idea or bad, please comment?
What the hell am I talking about, I’m rabbiting on here.
wht.rbt - 12.30.05 10:20 am
We have had many customers. But a lot of them are in hospital. [Points to head] how do you say?
Mental hospital?
Ah, yes. A lot of my old customers are in mental hospital.
Thats kind of funny yet scary at the same time.
aros2k - 12.30.05 3:53 pm
@AROS2K
that’s because they didn’t know about 4 color rebellion, that’s what keeps us sane.
CoffeeMan - 12.30.05 5:36 pm
Forgive me but something about this Hiro chap tells me he lives in the long-time past. Gamers in Japan seen as nuts? Far from it really. Or I guess he’s referring to especially hardcore ones. Nevertheless I get the impression he’s a bit out of touch.
Anyway, great article. And what a store!! I don’t mind having a shop like that.
riverpug - 12.30.05 7:14 pm
AROS2K:
I think it might be because they are advised to play simple games, as rehabilitation or prevention. He mentions something like this later in the article.
I don’t think the games are making us crazy.
wht.rbt - 12.30.05 7:19 pm
I would say that his assumption is right. In Japan kids play video games and that is fine. Society thinks that is great. And adults will from time to time play mario brothers or tetris, this is also seen as normal. But people in their 20s and 30 who call themselves gamers are seen a a bit of a scary subculture. Of course most of these gamers are perfectly normal, healthy, fine people but there are the “Otaku” that are really scary people. Games are stilll seen as a kids toy in Japan. It’s not of course but it is the same as a 30 year old man in America who still loves Transformers. It this man crazy? Not at all. It’s just a hobby. But he’s still not going to put it on a job resume and will probably take them off the display case if his girlfriend comes to his house for the first time. That’s just the way it is. I a totally a gamer, but when I am meeting new people I have to downplay that fact or they will think I am a total freak. They need to get to know me before I let them know the extent of my hobby.
The famicon on the other hand was the system that really advertised itself as something for the whole family. ANd in the early 80’s there were many, many adult gamers. It was simple to use and had games to appeal to all ages. As the consol generations moved on, games started to evolve into something to appeal to teenagers rather than the wide addiance. Look the Japanese TV commercials from the 80’s and 90’s. In the 80’s they showed games as a family activity. In the 90’s ofter it was shon as an activity for teenagers around the age of 15. Also games because more violent which turned off a lot of women and older people. If you ask women my age who say they can’t stand Video Games, a lot od them will admit that they played and loved Mario Bros and Tetris back in the day.
Gaming used to be far more popular in Japan tan it is today. Every year the number of gamers is actually decreasing and it is becoming more of a subculture.
I really hope the revolution and DS will change that. Nintendo knows that. The new gaming subculture dosn’t like Nintendo very much. But the family gamer does. Nintendo is trying to make the technology approchable and easy to make gaming a mainstream activity once again. They are having major sucess with the DS in this regard. A large percentage of people buying the DS are new gamers or people who havn’t played a game in decades.
No, I think Hiro is in touch and he is making a joke out of a rather serious issue. Gamers have a serious image problem in Japan. He is a gamer, his customers are gamers. And he knows that if this trend continues little stores his his cannot survive.
Sorry to keep railing on this point.
Vinnk - 12.30.05 10:20 pm
no Vinnk railing is quite welcome…it would be cool to see something like a videocast come of this (Vinnk goes shopping)…with interviews and the great views of scenery and gamery of japan.
razorrush - 12.31.05 4:05 pm
Wow, just discovered 4cr and I love it. I like your RIJ segment. Could you do a segment in the future on the “Wonder Project J”-style games please? pretty please with a chocolate-dipped cherry on top?
BJ - 01.14.06 2:25 pm